Course content is broken down into easy to navigate sections:

Purpose, Story, Promise

Learn about the importance of setting your brand purpose, story and promise.

Brand Archetypes

Discover the 12 brand archetypes and learn which one you fall into.

Branding and LeadershipLearn about the relationship between branding and leadership.
Branding and NetworkingExplore the relationship between personal branding and networking.

Meet Your Instructor!

Brand Specialist

Kubi Springer

Kubi Springer is an award-winning Brand Specialist and Media Personality with 25 years brand marketing experience. Starting her career in 1996 she has worked with brands such as Nike, L'Oreal, Blackberry, MTV, MOBO Awards, P.Diddy, Justin Timberlake, Rolls Royce Motor Cars and Aston Martin. In 2018 she won the BWB 'Best Entrepreneur of the Year' Award and in 2019 secured a book deal with Bloomsbury Publishers. Kubi is a business media personality who has appeared in several media outlets including Forbes, Sunday Times, The Guardian and Red Magazine providing brand commentary, industry advice, and news reviews. Since 2007 she has hosted a number of radio and TV shows. Including being the host on 'Ask Kubi' a weekly radio show broadcasted live on Ruach Radio. Recently Kubi has been featured on Women to Women, TalkRadio and BBC London Radio to a global audience of over 20,000 people, Kubi is also a BBC Radio 5 contributor. With a strong social media following, she has over 43,000 highly engaged SBB Members and followers across Instagram, LinkedIn, Facebook and Twitter. Find out more at